Insights on digital analytics and conversion rate optimization


Sep 2015

Perfect Website Redesign Process

Let me tell you a short story about an e-commerce team. Once upon a time they decided to breathe new life into their website. The action plan was all worked out: an amazing, brand new website was to be built in 6 months, for $100,000, with a 20% uplift in conversion rates. So they avidly went about with the redesign. Probably some of you won’t…

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