Insights on digital analytics and conversion rate optimization


Jul 2015

Why Should You Invest In Conversion Rate Optimization?

When you think about Conversion Rate Optimization you probably think in terms of increases in your sales or the number of leads you get. That’s perfectly right, and it’s pretty simple math: if you have 10,000 visitors and a 1% conversion rate, you get 100 conversions. If every conversion is worth $1,000, you will generate $100,000. If you increase the conversion rate by 50% and…

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May 2015

3 Reasons Why A/B Testing Case Studies You Read Suck Big Time

I hear it over and over again when speaking to our clients and prospects: “We did some A/B testing of the CTA color and the social sharing buttons, because we read about it in a case study and it gave great results”. Then I ask if it failed. Yes, it did. Not a surprise. If you let your company follow the “read a case study”…

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