Insights on digital analytics and conversion rate optimization


Jun 2015

5 Powerful Qualitative Methods That Have Generated Millions For Our Clients

Not everything that counts can be counted. You can track every user’s activity with multiple events, use custom dimensions and cohorts and implement the most advanced analytics solutions in the world. But quantitative data (such as the reports from your analytics tool) gives you only a partial picture of what is happening on your website. Qualitative methods – when you ask the user “why he…

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