Insights on digital analytics and conversion rate optimization


Jun 2015

Migration of Classic Analytics (ga.js) to Universal Analytics (analytics.js) with Google Tag Manager

People are creatures of habit, and although sometimes the grass seems greener on the other side of the fence, we tend to stick to things we know. That’s sometimes the case when we tend to postpone migration of our Google Analytics installation from Classic Analytics (ga.js) to Universal Analytics (analytics.js) (and to leverage Google Tag Manager). The bigger the number of Events and Virtual Pageviews…

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