Insights on digital analytics and conversion rate optimization


Nov 2015

How Your Digital Marketing Department Can Become Independent of IT

Time is money. Especially in the case of online businesses where – when it comes to delivering the best results – every single day counts. You need to be up-to-date because things happen so quickly. And if you don’t keep up with the data-driven changes in the world of marketing, you’re out of the game. No mercy. Marketing technologies offer new capabilities, but at the…

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Jul 2015

Bounce Rate: Crucial Metric Demystified

There can be no doubt: bounce rates are one of the most important metrics when it comes to website optimization. Reducing bounce rates is a MUST for every analyst and marketer. So you need to keep analyzing your bounce rate like crazy. In this post I’ll help you fully understand how the bounce rate works in Google Analytics. I’ll show you how to measure your…

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Jun 2015

Migration of Classic Analytics (ga.js) to Universal Analytics (analytics.js) with Google Tag Manager

People are creatures of habit, and although sometimes the grass seems greener on the other side of the fence, we tend to stick to things we know. That’s sometimes the case when we tend to postpone migration of our Google Analytics installation from Classic Analytics (ga.js) to Universal Analytics (analytics.js) (and to leverage Google Tag Manager). The bigger the number of Events and Virtual Pageviews…

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Apr 2015

Case study: How to Act Faster with Google Tag Manager

Client overview Ską is one of the biggest price comparison engines in Poland. The site has been already on the Polish market for 11 years. Ską gives over 6 mln offers from majority of Polish e-commerce sites and it is viewed monthly by over 4 mln unique users. Challenges Since the deployment every line of code was implemented by IT Department, it took weeks…

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