Insights on digital analytics and conversion rate optimization


Jan 2016

Bounce Rate vs. Exit Rate — What Is the Difference?

In one of my recent posts I dealt with bounce rate (if you haven’t read it – catch up on it here). You probably know that the bounce rate alone can be tricky in some ways. Now things are going to get even trickier. As you have probably noticed, there is another metric that looks very similar to the bounce rate. It’s called % exit….

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Dec 2015

Time On Page vs Session Duration: Tricky Metrics Demystified

Do you look at Average Time on Page and Average Session Duration while evaluating the performance of your site? Well, these might not be the best metrics to rely on (especially if you’re not aware of how Google Analytics, and Google Analytics Premium for that matter, calculate them). Let me help you be more aware of how Google Analytics calculates time and duration. Time on…

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Oct 2015

10M Hits: What Happens When You Hit Google Analytics Limits (And What You Can Do About It)

When a business is relatively small you don’t need to take Google Analytics limits into consideration. It’s nice, it’s free and user-friendly. More than enough. But if your website becomes bigger and bigger you will start noticing some limitations. Sampling kicks in here and there. Reports take more time to load. No surprises: all software has its limits and so does Google Analytics. The plus…

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Aug 2015

How To Reduce Bounce Rate: 10 Proven Ways

Keeping an eye on your conversion rate is not the only way to bring about more bang for your buck. When optimizing, you should also focus on some other, just as important metrics. For example the bounce rate: one of the most crucial indicators of whether your website is performing well or it sucks – especially when it comes to the first impression it makes…

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Jul 2015

10 Google Analytics Hidden Gems That Will Double Your Profits

Are you still looking for the best practices to help you improve your website? Is your team still A/B testing button colours and headlines over and over again, based on clues they find on the Internet, only to find the changes deliver you nothing more than a few percentage points increase in your conversion rates? Are you sick and tired of getting just reports from…

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Jul 2015

Bounce Rate: Crucial Metric Demystified

There can be no doubt: bounce rates are one of the most important metrics when it comes to website optimization. Reducing bounce rates is a MUST for every analyst and marketer. So you need to keep analyzing your bounce rate like crazy. In this post I’ll help you fully understand how the bounce rate works in Google Analytics. I’ll show you how to measure your…

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Jun 2015

Migration of Classic Analytics (ga.js) to Universal Analytics (analytics.js) with Google Tag Manager

People are creatures of habit, and although sometimes the grass seems greener on the other side of the fence, we tend to stick to things we know. That’s sometimes the case when we tend to postpone migration of our Google Analytics installation from Classic Analytics (ga.js) to Universal Analytics (analytics.js) (and to leverage Google Tag Manager). The bigger the number of Events and Virtual Pageviews…

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Jun 2015

Why Google Analytics Implementation Should Not Be a One-time Project?

If you want to make good business decisions on the basis of Google Analytics data, you have to be 100% sure that the data you collect is reliable. At first glance, everything is running smoothly. 500,000 pageviews a month, an average session duration of 2.5 minutes, 3.5 pages per session and these indicators have been changing positively for some time. Moreover, six months ago you…

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May 2015

Case Study: 5 Digital Analytics Challenges

In this era of Big Data, you are able to track every step your users take, and you can report and measure every single thing they do on your website. You can track the buttons they click, the photos they see and the pages they read. You know how old they are, what they do in their spare time and even if they are pregnant…

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