Insights on digital analytics and conversion rate optimization


Jan 2016

Bounce Rate vs. Exit Rate — What Is the Difference?

In one of my recent posts I dealt with bounce rate (if you haven’t read it – catch up on it here). You probably know that the bounce rate alone can be tricky in some ways. Now things are going to get even trickier. As you have probably noticed, there is another metric that looks very similar to the bounce rate. It’s called % exit….

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