Insights on digital analytics and conversion rate optimization


Nov 2015

How Your Digital Marketing Department Can Become Independent of IT

Time is money. Especially in the case of online businesses where – when it comes to delivering the best results – every single day counts. You need to be up-to-date because things happen so quickly. And if you don’t keep up with the data-driven changes in the world of marketing, you’re out of the game. No mercy. Marketing technologies offer new capabilities, but at the…

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Jun 2015

Why Google Analytics Implementation Should Not Be a One-time Project?

If you want to make good business decisions on the basis of Google Analytics data, you have to be 100% sure that the data you collect is reliable. At first glance, everything is running smoothly. 500,000 pageviews a month, an average session duration of 2.5 minutes, 3.5 pages per session and these indicators have been changing positively for some time. Moreover, six months ago you…

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May 2015

Case Study: 5 Digital Analytics Challenges

In this era of Big Data, you are able to track every step your users take, and you can report and measure every single thing they do on your website. You can track the buttons they click, the photos they see and the pages they read. You know how old they are, what they do in their spare time and even if they are pregnant…

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May 2015

Don’t Focus on Conversion Rate During Your Next A/B Test

To get more leads and registrations, marketers implement conversion rate optimization processes in order to A/B test every single element of their landing pages and get substantial results. Many even achieve some serious successes with double-digit lifts. But is every conversion rate uplift (even one as significant as 80%) something that generates a bigger bang for your buck? I doubt it. I have seen many…

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