Insights on digital analytics and conversion rate optimization


16

Dec 2015

Time On Page vs Session Duration: Tricky Metrics Demystified

Do you look at Average Time on Page and Average Session Duration while evaluating the performance of your site? Well, these might not be the best metrics to rely on (especially if you’re not aware of how Google Analytics, and Google Analytics Premium for that matter, calculate them). Let me help you be more aware of how Google Analytics calculates time and duration. Time on…

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15

Jul 2015

Why Should You Invest In Conversion Rate Optimization?

When you think about Conversion Rate Optimization you probably think in terms of increases in your sales or the number of leads you get. That’s perfectly right, and it’s pretty simple math: if you have 10,000 visitors and a 1% conversion rate, you get 100 conversions. If every conversion is worth $1,000, you will generate $100,000. If you increase the conversion rate by 50% and…

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17

Jun 2015

Why Google Analytics Implementation Should Not Be a One-time Project?

If you want to make good business decisions on the basis of Google Analytics data, you have to be 100% sure that the data you collect is reliable. At first glance, everything is running smoothly. 500,000 pageviews a month, an average session duration of 2.5 minutes, 3.5 pages per session and these indicators have been changing positively for some time. Moreover, six months ago you…

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19

May 2015

Case Study: 5 Digital Analytics Challenges

In this era of Big Data, you are able to track every step your users take, and you can report and measure every single thing they do on your website. You can track the buttons they click, the photos they see and the pages they read. You know how old they are, what they do in their spare time and even if they are pregnant…

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08

May 2015

Do You Still Live In The World of CTR?

If so, your world is long gone. Now think for a minute – would you pay for traffic acquisition if the people visiting your site want to find information about Loake shoes, whereas you are a huge household goods manufacturer? That is why paying for CTR is to simply throwing your money down the drain. Here’s another example – recently, I’ve read about some huge…

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01

May 2015

Don’t Focus on Conversion Rate During Your Next A/B Test

To get more leads and registrations, marketers implement conversion rate optimization processes in order to A/B test every single element of their landing pages and get substantial results. Many even achieve some serious successes with double-digit lifts. But is every conversion rate uplift (even one as significant as 80%) something that generates a bigger bang for your buck? I doubt it. I have seen many…

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22

Apr 2015

Case study: How to Act Faster with Google Tag Manager

Client overview Skąpiec.pl is one of the biggest price comparison engines in Poland. The site has been already on the Polish market for 11 years. Skąpiec.pl gives over 6 mln offers from majority of Polish e-commerce sites and it is viewed monthly by over 4 mln unique users. http://www.skapiec.pl Challenges Since the deployment every line of code was implemented by IT Department, it took weeks…

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