Insights on digital analytics and conversion rate optimization


May 2015

Do You Still Live In The World of CTR?

If so, your world is long gone. Now think for a minute – would you pay for traffic acquisition if the people visiting your site want to find information about Loake shoes, whereas you are a huge household goods manufacturer? That is why paying for CTR is to simply throwing your money down the drain. Here’s another example – recently, I’ve read about some huge…

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