Insights on digital analytics and conversion rate optimization


22

Sep 2015

Little Known Secrets of Highly Converting Checkout Flows

This is where the real battle begins: you should be moving Heaven and Earth to make sure the checkout flow on your website is the most effective it can be. Why? Because people who have already put items into their shopping carts are – obviously – the most likely to convert. Which means this is a chance you cannot afford to miss. Whilst some of…

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02

Sep 2015

Perfect Website Redesign Process

Let me tell you a short story about an e-commerce team. Once upon a time they decided to breathe new life into their website. The action plan was all worked out: an amazing, brand new website was to be built in 6 months, for $100,000, with a 20% uplift in conversion rates. So they avidly went about with the redesign. Probably some of you won’t…

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05

Aug 2015

Short vs Long Landing Page Copy – An Age-old Question Answered!

Today I’m stirring up a hornet’s nest and will try to answer a long standing marketer’s question: what length of a landing page works better? There are tons of articles on the Internet about it, and you might think there’s nothing more that can be said. But in fact, for many, the whole question is still as misty and woolly as ever. Now let me…

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29

Jul 2015

10 Google Analytics Hidden Gems That Will Double Your Profits

Are you still looking for the best practices to help you improve your website? Is your team still A/B testing button colours and headlines over and over again, based on clues they find on the Internet, only to find the changes deliver you nothing more than a few percentage points increase in your conversion rates? Are you sick and tired of getting just reports from…

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15

Jul 2015

Why Should You Invest In Conversion Rate Optimization?

When you think about Conversion Rate Optimization you probably think in terms of increases in your sales or the number of leads you get. That’s perfectly right, and it’s pretty simple math: if you have 10,000 visitors and a 1% conversion rate, you get 100 conversions. If every conversion is worth $1,000, you will generate $100,000. If you increase the conversion rate by 50% and…

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11

Jun 2015

5 Powerful Qualitative Methods That Have Generated Millions For Our Clients

Not everything that counts can be counted. You can track every user’s activity with multiple events, use custom dimensions and cohorts and implement the most advanced analytics solutions in the world. But quantitative data (such as the reports from your analytics tool) gives you only a partial picture of what is happening on your website. Qualitative methods – when you ask the user “why he…

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03

Jun 2015

24 Powerful Techniques to Make Your Landing Page More Effective

Optimizing landing page where you send traffic is a crucial effort in order to increase ROI of you marketing campaigns. The better the landing page, the more leads (and revenue) will you make from the same amount of money spend on traffic acquisition. Check out those 24 powerful techniques that will make your visitors convert like crazy. 1. Break the form down into steps Visitors…

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25

May 2015

3 Reasons Why A/B Testing Case Studies You Read Suck Big Time

I hear it over and over again when speaking to our clients and prospects: “We did some A/B testing of the CTA color and the social sharing buttons, because we read about it in a case study and it gave great results”. Then I ask if it failed. Yes, it did. Not a surprise. If you let your company follow the “read a case study”…

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