Insights on digital analytics and conversion rate optimization


Jan 2016

Bounce Rate vs. Exit Rate — What Is the Difference?

In one of my recent posts I dealt with bounce rate (if you haven’t read it – catch up on it here). You probably know that the bounce rate alone can be tricky in some ways. Now things are going to get even trickier. As you have probably noticed, there is another metric that looks very similar to the bounce rate. It’s called % exit….

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Aug 2015

How To Reduce Bounce Rate: 10 Proven Ways

Keeping an eye on your conversion rate is not the only way to bring about more bang for your buck. When optimizing, you should also focus on some other, just as important metrics. For example the bounce rate: one of the most crucial indicators of whether your website is performing well or it sucks – especially when it comes to the first impression it makes…

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Jul 2015

Bounce Rate: Crucial Metric Demystified

There can be no doubt: bounce rates are one of the most important metrics when it comes to website optimization. Reducing bounce rates is a MUST for every analyst and marketer. So you need to keep analyzing your bounce rate like crazy. In this post I’ll help you fully understand how the bounce rate works in Google Analytics. I’ll show you how to measure your…

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