Insights on digital analytics and conversion rate optimization


16

Dec 2015

Time On Page vs Session Duration: Tricky Metrics Demystified

Do you look at Average Time on Page and Average Session Duration while evaluating the performance of your site? Well, these might not be the best metrics to rely on (especially if you’re not aware of how Google Analytics, and Google Analytics Premium for that matter, calculate them). Let me help you be more aware of how Google Analytics calculates time and duration. Time on…

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