Insights on digital analytics and conversion rate optimization


03

Jul 2015

Bounce Rate: Crucial Metric Demystified

There can be no doubt: bounce rates are one of the most important metrics when it comes to website optimization. Reducing bounce rates is a MUST for every analyst and marketer. So you need to keep analyzing your bounce rate like crazy. In this post I’ll help you fully understand how the bounce rate works in Google Analytics. I’ll show you how to measure your…

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25

Jun 2015

Why Visual Analytics Are a Must-Have in Modern Businesses

Relying only on numbers is a total shot in the dark. Not all of us are Steve Jobs, and we can’t make great decisions based only on our hunch. Traditional analytics are black magic for most of people. It is pointless to collect data about the number of visits, clicks or views when we do not know why should these numbers matter. Without that knowledge,…

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11

Jun 2015

5 Powerful Qualitative Methods That Have Generated Millions For Our Clients

Not everything that counts can be counted. You can track every user’s activity with multiple events, use custom dimensions and cohorts and implement the most advanced analytics solutions in the world. But quantitative data (such as the reports from your analytics tool) gives you only a partial picture of what is happening on your website. Qualitative methods – when you ask the user “why he…

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03

Jun 2015

24 Powerful Techniques to Make Your Landing Page More Effective

Optimizing landing page where you send traffic is a crucial effort in order to increase ROI of you marketing campaigns. The better the landing page, the more leads (and revenue) will you make from the same amount of money spend on traffic acquisition. Check out those 24 powerful techniques that will make your visitors convert like crazy. 1. Break the form down into steps Visitors…

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19

May 2015

Case Study: 5 Digital Analytics Challenges

In this era of Big Data, you are able to track every step your users take, and you can report and measure every single thing they do on your website. You can track the buttons they click, the photos they see and the pages they read. You know how old they are, what they do in their spare time and even if they are pregnant…

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08

May 2015

Do You Still Live In The World of CTR?

If so, your world is long gone. Now think for a minute – would you pay for traffic acquisition if the people visiting your site want to find information about Loake shoes, whereas you are a huge household goods manufacturer? That is why paying for CTR is to simply throwing your money down the drain. Here’s another example – recently, I’ve read about some huge…

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