Category Archives: Google Tag Manager


Jun 2015

Migration of Classic Analytics (ga.js) to Universal Analytics (analytics.js) with Google Tag Manager

People are creatures of habit, and although sometimes the grass seems greener on the other side of the fence, we tend to stick to things we know. That’s sometimes the case when we tend to postpone migration of our Google Analytics installation from Classic Analytics (ga.js) to Universal Analytics (analytics.js) (and to leverage Google Tag Manager). The bigger the number of Events and Virtual Pageviews…

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Apr 2015

Case study: How to Act Faster with Google Tag Manager

Client overview Ską is one of the biggest price comparison engines in Poland. The site has been already on the Polish market for 11 years. Ską gives over 6 mln offers from majority of Polish e-commerce sites and it is viewed monthly by over 4 mln unique users. Challenges Since the deployment every line of code was implemented by IT Department, it took weeks…

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