Category Archives: Analyse


Dec 2015

Time On Page vs Session Duration: Tricky Metrics Demystified

Do you look at Average Time on Page and Average Session Duration while evaluating the performance of your site? Well, these might not be the best metrics to rely on (especially if you’re not aware of how Google Analytics, and Google Analytics Premium for that matter, calculate them). Let me help you be more aware of how Google Analytics calculates time and duration. Time on…

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Jun 2015

Why Visual Analytics Are a Must-Have in Modern Businesses

Relying only on numbers is a total shot in the dark. Not all of us are Steve Jobs, and we can’t make great decisions based only on our hunch. Traditional analytics are black magic for most of people. It is pointless to collect data about the number of visits, clicks or views when we do not know why should these numbers matter. Without that knowledge,…

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