March 2016

Google dropped a bomb on the 15th march when they introduced the Google Analytics 360 Suite. But to be honest — should we really be all that surprised by this Google’s next big move? Frankly speaking, I don’t think so. The change should have been foreseeable. In fact, Google has only finally started catching-up with what their competitors have been doing for some time now

29

Mar
2016
January 2016

In one of my recent posts I dealt with bounce rate (if you haven’t read it – catch up on it here). You probably know that the bounce rate alone can be tricky in some ways. Now things are going to get even trickier. As you have probably noticed, there is another metric that looks very similar to the bounce rate. It’s called % exit.

20

Jan
2016
December 2015

Do you look at Average Time on Page and Average Session Duration while evaluating the performance of your site? Well, these might not be the best metrics to rely on (especially if you’re not aware of how Google Analytics, and Google Analytics Premium for that matter, calculate them). Let me help you be more aware of how Google Analytics calculates time and duration. Time on

16

Dec
2015
November 2015

Time is money. Especially in the case of online businesses where – when it comes to delivering the best results – every single day counts. You need to be up-to-date because things happen so quickly. And if you don’t keep up with the data-driven changes in the world of marketing, you’re out of the game. No mercy. Marketing technologies offer new capabilities, but at the

18

Nov
2015
October 2015

When a business is relatively small you don’t need to take Google Analytics limits into consideration. It’s nice, it’s free and user-friendly. More than enough. But if your website becomes bigger and bigger you will start noticing some limitations. Sampling kicks in here and there. Reports take more time to load. No surprises: all software has its limits and so does Google Analytics. The plus

14

Oct
2015
September 2015

This is where the real battle begins: you should be moving Heaven and Earth to make sure the checkout flow on your website is the most effective it can be. Why? Because people who have already put items into their shopping carts are – obviously – the most likely to convert. Which means this is a chance you cannot afford to miss. Whilst some of

22

Sep
2015

Let me tell you a short story about an e-commerce team. Once upon a time they decided to breathe new life into their website. The action plan was all worked out: an amazing, brand new website was to be built in 6 months, for $100,000, with a 20% uplift in conversion rates. So they avidly went about with the redesign. Probably some of you won’t

02

Sep
2015
August 2015

Keeping an eye on your conversion rate is not the only way to bring about more bang for your buck. When optimizing, you should also focus on some other, just as important metrics. For example the bounce rate: one of the most crucial indicators of whether your website is performing well or it sucks – especially when it comes to the first impression it makes

20

Aug
2015

Today I’m stirring up a hornet’s nest and will try to answer a long standing marketer’s question: what length of a landing page works better? There are tons of articles on the Internet about it, and you might think there’s nothing more that can be said. But in fact, for many, the whole question is still as misty and woolly as ever. Now let me

05

Aug
2015
July 2015

Are you still looking for the best practices to help you improve your website? Is your team still A/B testing button colours and headlines over and over again, based on clues they find on the Internet, only to find the changes deliver you nothing more than a few percentage points increase in your conversion rates? Are you sick and tired of getting just reports from

29

Jul
2015

July 2015

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